Publisher Going To New Heights

SEMINOLE HEIGHTS - There weren't many friends or near acquaintances Jay McGee didn't buttonhole for an opinion on why no one had launched a magazine about Seminole Heights.

It has it all: history, Craftsman bungalows, artists, kitschy shops and the nostalgic charm of an old-style neighborhood where everyone feels, well, neighborly.

"Someone better do it," McGee kept saying, and so often that he finally knew he would be the one.

"For a year I've been doing the whole research. I've been testing the waters," said McGee, who has more than 10 years of experience in public relations and marketing.

Writing, editing and graphics were familiar territory. But pulling a magazine together was a risk, and the first advice he got was to think beyond Seminole Heights to a broader market.

He followed Tampa's urban corridors - Florida and Nebraska avenues - and pulled in Tampa Heights, Riverside Heights, Ybor City, downtown, West Tampa and the Channel District.

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